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Strategy marketing organization


Strategy & Organization

We focus on two inter-related topics.
One is strategy, which covers all research related to how firms seek to compete in the marketplace. More specific topics include operations strategy, competitive advantage, market positioning, barriers to entry, and other topics that link directly to how firms compete with their operations.

The second topic is organization, which in this context means the internal organization of the firm.

Product development

The creation of products with new or different characteristics that offer new or additional benefits to the customer.
Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.


The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.


City Branding

Sell your city as a brand to develop business and tourism, welcome investors and new inhabitants. 


An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
It is a comprehensive plan that includes a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.

Media relations

Media Relations involves working with media for the purpose of informing the public of the company’s products or staff in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.


We design or develop a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote your products or organization.

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